I was recently invited to give a presentation on the future of AI at an event in Uppsala. Rather than speculate or attempt to predict the future, I approached the topic through a historical lens. Throughout my career, I’ve witnessed two major technological revolutions—the rise of the microprocessor and the software revolution. Of course, there…

In June, I embarked on my next venture with a long-time friend, and I’ve been blown away by the incredible new tools and capabilities AI has introduced just in the past year. It’s amazing how quickly you can become proficient if you dedicate a few weeks to experimenting with these tools and taking advantage of…

Manomet Rock AB is my investment and consulting firm, founded by me, Per Edström. With a background of launching multiple companies and investing in even more, Manomet Rock serves as the platform where I consult and invest in startups, either as a founder or a partner. I choose to work closely with just one or…

Transforming a tech company into a sales powerhouse is no simple task. Many technology-driven companies fall into the trap of believing that once their product or solution is perfected, customers will naturally flock to it. The reality, however, is much more nuanced. Often, these companies focus on getting in front of as many potential customers…

Portendo Remote Detection was a bold idea that initially attracted significant capital, but ultimately failed to take off. The concept was to use Raman LIDAR or spectroscopy (a technique that won C.V. Raman a Nobel Prize in 1930) to detect explosives and narcotics from a distance. Imagine the swabs used in airport security, but instead,…

Ever been to MAX, the burger chain? If so, you’ve already experienced the power of the Future Ordering digital platform. Future Ordering (FO) were true pioneers in digital ordering, and they continue to lead the way in innovation and industry insight. While competitors are catching up—rumor has it McDonald’s invested $100M in similar tech—this rising…

I often say we specialize in “complex B2B.” But what does that really mean? My definition is simple: it’s when a solution is difficult to explain to a business-oriented decision-maker. This could be due to the technical nature of the product or because it disrupts the way the customer currently operates. In many cases, it’s…

These days, it feels like every startup is labeling itself as a “tech company,” often paired with buzzwords like “green,” “clean,” or “sustainable.” While sustainability is a critical effort for our survival as a species, the overuse of the “tech” label has become a trend that’s lost some of its meaning. Let’s be clear: using…

Welcome to Manomet Rock. The name “Manomet Rock” is inspired by the small village of Manomet, located just south of Plymouth, Massachusetts. There’s even a local legend that Pocahontas herself may have originated from this area, which isn’t too far-fetched considering the first pilgrims landed in Plymouth. For many years, I owned a beachfront summer…